When Wii owners 17 and over say they want “mature” titles for the Wii, our request has less to do with the blood, gore, and profanity that earns an M rating and more to do with the depth and complexity of titles.
Headstrong Games (developer of House of the Dead Overkill), Platinum Games (developer of Madworld), and Sega (publisher of both games) gave Wii owners 17 and over games packed to the brim with violence, profanity, and the sensibility of a 13-year old boy mimicking an Andrew Dice Clay (whose Wikipedia included such course language that I decided not to link it) stand-up routine. In the process of packing as many f-bombs as possible into their games, they completely missed the point–and alienated many potential customers.